Bond University | Micro Doors QR

Bronze 2022

Phil Vale

Bond University

Bond University Microcredentials

Following installation of the micro-doors, we photographed the real-life door and extended the image to include enough wall space to retouch a massive QR code into the bricks. The poster ran in ad shells and took a very disrutpive apporach to the media with very minimal Bond branding to create further intrigue and curiousity what the QR code was promoting.

https://microdoors.bond.edu.au

Advertising agencyVMLY&R

Creative directorBenjamin Davis - Executive Creative Director

CopywriterJim McKeown - Creative Group Head

Art directorGuido Pecego - Head of Art; Phil Vale - Senior Art Director

Agency producerMignon Van Weeren - Head of Broadcast & Content

Print production managerMichelle Short - Head of Workflow & Print Production

Account serviceIngrid Postle - Senior Account Director

RetoucherJohn Shard

Other Contributors

Studio Manager: Santi Drane
Artist: Mace Robertson

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Bond University | Micro Doors QR