badc

Open Day marks the single biggest recruitment event in every University calendar. It is critical in generating leads and achieving enrolment targets for the year ahead. For the first time in two years, Bond were able to run their traditional Open Day on campus. Leaning into the context, we invited prospective Bond students “get there any way you can” – through a fun and unique-to-category open day campaign featuring the crazy ways students could find to get to campus. Then we took it a step further, layering in an on-the-day quest experience to get students to explore Bond and get a taste of student life more thoroughly. Each quest not only helped prospective students explore the campus and potential study areas, but it also delivered critical 1st party interest data that powers a personalised nurture journey for each prospective student.