”Stand Out – We Exist For You” was a campaign created to highlight the intentionally different university experience students benefit from at Bond and how it unlocks their full potential. The campaign features Bond’s picturesque Gold Coast campus, showing the journey of a student as she flies through different “worlds”, each a visual metaphor for how Bond supports its students in reality. From shots of the stunning Bond campus, to elaborate 2D and 3D animation, motion graphics and VFX, the resulting film’s energy is relentless. The goal was to stay true to Bond’s “Stand Out” brand platform, with a piece of work that does just that.
Bond University – Stand Out
**VMLY&R Brisbane**
Benjamin Davis, Executive Creative Director
Cameron McDonald, Senior Art Director
Shaun McMahon, Senior Copywriter
Andrew Kolb, Head of Strategy
Ingrid Postle, Group Account Director
Natasha Kent, Account Director
Katie-May Hollett, Broadcast Producer
Mignon van Weeren, Head of Production
Michelle Short, Head of Workflow
Santi Drane, Head of Studio/3D Illustrator
John Shard, Studio Designer/Retoucher
**3P Studio**
Haley McDonald, Managing Director
Cornelius Ionescu, Executive Producer
