2023 - Finalist
Bond University – We Exist for You
Finalist 2023
Bond’s educational model is deliberately different, and all student tuition fees are reinvested into the student experience – meaning students can graduate faster, benefit from smaller class sizes, and get personalised support. However, prospective students either aren’t aware of the university, or don’t place it highly on the consideration list.
We needed a brand campaign that would bring to light the Bond University difference, stand out in market, and help students understand the ”why” behind their unique model.So, we created “We Exist For You” – a campaign showcasing all the ways Bond is ‘for’ students.
The campaign shows the Bond difference through unique to category visuals – from shots of the stunning campus to elaborate VFX showing the journey of a student as she flies through different “worlds”. The film has a relentless energy, driven through a reimagined Mozart track and stays true to Bond’s “Stand Out” brand platform.
Advertising agencyVMLY&R Brisbane
Creative directorBenjamin Davis, Executive Creative Director
CopywriterShaun McMahon, Senior Copywriter
Art directorCameron McDonald, Senior Art Director
Agency producerMignon van Weeren, Head of Production
Account serviceIngrid Postle, Group Account Director
Client marketing managerShannon Tricklebank, Director, Brand and Marketing
Production companySPRY Films
DirectorToby Morris, Director
ProducerMark Thomas, Head of Production & Carol Gesser, Producer
CinematographerMiller Best, DOP
Post production house3P Studio
EditorCameron Hock, Editor
AnimatorGwyn Dixon, Animation Creative Lead
Soundmusic studio3P Studio
Sound designerHeath Plumb, Senior Sound Designer
Other Contributors
VMLY&R:
Andrew Kolb, Head of Strategy
Natasha Kent, Account Director
Katie-May Hollett, Broadcast Producer
Santi Drane, Head of Studio / 3D Illustrator
John Shard, Studio Designer / Retoucher
Post Production: 3P Studio
Haley McDonald, Managing Director
Cornelius Ionescu, General Manger
Bond University:
Cheryl Joliffe, Vice President, Future Students
Carly Stevens, Marketing & Campaign Specialist
Rachel Hannah, Associate Director, Brand and Marketing
Fereti Masoe, Manager, Brand and Creative
