Bond’s educational model is deliberately different, and all student tuition fees are reinvested into the student experience – meaning students can graduate faster, benefit from smaller class sizes, and get personalised support. However, prospective students either aren’t aware of the university, or don’t place it highly on the consideration list.
We needed a brand campaign that would bring to light the Bond University difference, stand out in market, and help students understand the ”why” behind their unique model.So, we created “We Exist For You” – a campaign showcasing all the ways Bond is ‘for’ students.
The campaign shows the Bond difference through unique to category visuals – from shots of the stunning campus to elaborate VFX showing the journey of a student as she flies through different “worlds”. The film has a relentless energy, driven through a reimagined Mozart track and stays true to Bond’s “Stand Out” brand platform.
