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2021 - Silver

Breaking up the Band

Silver 2021
Colin Renshaw/Andrew Hellen/Chris Rentoul
Mortein

The brief was to create an animated scene that had echoes of the big band era of the 1930s/40s – to highlight the kind of party that bugs might be having in your home, if you dont take action with Mortein Power Guard. We had to design and model all the individual characters for the spot, and then gradually build up the scenes as they came to life. Starting with a detailed pre-vis, we were able to outline the level of performance required from our animated characters, and hit the brief of the big band era animations. Texture, lighting and compositing allowed all the characters to come together with awesome sound design to create a wonderful celebration – and showcase the potential results of using Mortein Powerguard in a memorable way.

Advertising agencyHosthavas
Creative directorJon Austin
CopywriterAnthony Campagna
Art directorJari Kennedy
Agency producerAlistair Ferrier / Shane Ford
Production companyTaxi Film
DirectorStephen Lance
ProducerSimone Mackie
Post production houseAlt.VFX
Visual effectsAlt.VFX
AnimatorChris Rentoul
Soundmusic studioSong Zu
Other Contributors

Alt.VFX - Head of VFX – Andrew Hellen
Alt.VFX - VFX Supervisor - Colin Renshaw
Alt.VFX - VFX Producer - Celeste Fairlie
Alt.VFX - VFX Production Manager - Jayce Attewell
Alt.VFX - Head of 3D – Nick Angus
Alt.VFX - Head of 2D – Matthew Chance
Alt.VFX - Lighting & Look Dev - Jamie White
Alt.VFX - Rigging & TD - Jordan McInnes