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2021 - Silver

Brill Adventure Pack

Silver 2021
DSR Branding
Brill Coffee
Adventure Pack

Brill Coffee is a premium freeze-dried coffee (read ‘instant coffee’, but actually tasty) and a new entrant in the absurdly competitive Australian specialty coffee industry.

One of the best parts of Brill is it’s portability and the simplicity of the product. Want a delicious coffee? Just add water.

This made it ideal for hikers, campers and lovers of the outdoors.

At the time, brill only came in beautifully- designed but not-so travel friendly glass jars. Our team proposed a more rugged, travel-friendly solution — an aluminum canister.

Smaller, lighter and more travel-friendly. The ultimate companion for your next adventure.

We named it the Adventure Pack and designed it around celebrating the outdoors.

Then printed on more tactile vinyl labels to give it a more rustic feel.

The label features a sun, moon, mountain and campsite, an idyllic vista reimagined in the Brill colour and brand style.

Advertising agencyDSR Branding
Creative directorDan Rowell
CopywriterDan Rowell
Art directorReuben Mergard
Client marketing managerJoel Brilliant
Design studioDSR Branding
Graphic designerReuben Mergard
PhotographerHarrison Candlin
IllustratorReuben Mergard
Other Contributors

Videographer: Harrison Candlin
Other photographers: Anwyn Howarth, Flynn Graham
Other Designers: Sai Karlen, Oriane Rigard-Cerison