Brill Coffee is a premium freeze-dried coffee and new entrant in the competitive Australian specialty coffee industry.
Brill’s founder, Joel Brilliant (his legal name) engaged us to build a name, identity and packaging range for Brill products that could strike customers with the quality of its appearance while following through on the promise of appearance with excellence in flavour and quality.
For developing the brand name, we paid homage to the founder, Joel Brilliant. Shortening it to “Brill” highlighted one of the main product features, its ability to save the drinker time.
For the logo, we wanted something vibrant and playful, with laid-back character and a credible “statement” feel. The custom wordmark achieves a fresh feel with stem and leaf inspired curves on the “br” and a playful nature through the ”ri” ligature, like a scoop of brill, shared from one (letter) to another, at the center of the logo.
