Brief
With the reopening of the QLD borders post-COVID, we needed to invite domestic travellers to Brisbane with a unique and truly ownable campaign.
Idea
The campaign, tagged “Even Better With You”, featured Aria Award winning and Brisbane singer/songwriter, Megan Washington’s reinterpretation of one the city’s most iconic songs, Powderfinger’s – My Happiness, showing our interstate neighbours what they were missing, with a warm invitation to visit Brisbane.
Execution
Lifted by the song, the beautifully crafted film follows a girl travelling to Brisbane as she sees the sites and visits her friends and family, with the shots interspersed with other stunning shots of the city and its experiences. Throughout the video, aired on TV, online & cinema, a gentle twisting camera effect is used to further reel you in as you watch.
