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2022 - Bronze

Brissie-ism

Bronze 2022
CHEP Network
Museum of Brisbane

Move over Modernism. Step aside Surrealism. Brissie-ism is in town. This early 21st century cultural movement originates from Museum of Brisbane (MoB), an iconic institution at the beating heart of the city.

This campaign aims to build awareness of Museum of Brisbane as the home of Brissie-ism, creating conversation around what defines Brisbane’s arts and cultural scene.

Brissie-ism works are characterised by their complete absence of artsy-fartsiness and the unique ability of artists and creatives to not take themselves too seriously.

Advertising agencyCHEP Network
Creative directorMarianne O’Brien & Cristian Staal
Client marketing managerCathy de Silva