badc

To celebrate the launch of Bubly sparkling water in Australia, we were tasked with concepting and creating this 3D anamorphic billboard. The concept was specifically designed to be achievable within the deadline, while ensuring we maximised product placement to introduce the design of the cans to the Australian market. Taking inspiration from the existing US commercials, we choreographed the motion of the cans to work within the narrow space of the Bourke street billboard, as well as having moments where they ‘break frame’ and move towards the viewer creating a 3D optical illusion.