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We contributed our expertise to this Zip Pay campaign via the agency. Initially launched via Instagram Reels, and destined for various other channels, the campaign speaks to consumers of this generation. With the tagline ‘Can I Zip It? Yes You Can’ the catchy sound track showcases tennis star Nick Kyrgios, DJ and internet-boss Flex Mami, Masterchef judge and food writer Melissa Leong, interior designer and judge from The Block Darren Palmer, DJ and ex-pro-surfer DJ Fisher and beauty influencer Rowi Singh. Directed by Colin Renshaw the team have crafted this creative to live in an integrated brand campaign with truly mobile-first thinking.