We were tasked with a brief that was given to almost every other agency during COVID, which in a nutshell was ‘letting our customers know that we’re all in this together’. Rather than regurgitate the same earnest and hackneyed solution though, we found a way to march to the beat of our client’s own larrikin drum. This resulted in the highest engagement rate of any campaign that Signet has ever run.
Canmaster Smash
Graphic Design: John La Motta
Music Editing: Dane Alexander
Strategy: Prue Krook
