**Brief**
Carbon First work with local governments, communities and landholders to develop and manage regeneration carbon projects, committed to ethical standards, community involvement, and reinvestment in social causes. Their projects are funded through the sale of verified carbon credits that help corporations meet their climate targets.
They operate in a sector full of paradoxes – balancing the competing demands of seemingly opposing audiences… For profit and purpose. For the benefit of communities and investors.
They must aim to be seen as: Progressive _and_ Considered, Approachable _and_ Authoritive, Innovative _and_ Optimistic
**Idea**
Sustained ambition
The sustainable investment landscape is changing rapidly. Change is often uncomfortable, but change is where opportunity lies. Constant momentum and a sustained ambition drive a change for the better.
**Execution**
This comes to life through a purposely different and disruptive brand identity system: colour, movement, and language. Grounded yet flexible, adaptable, ready to change, morph, and grow.
