Brief
We were asked to rebrand a ‘stalled’ existing residential project that had been in market for 6 months under the name ‘Domus’ (Latin for home) without any pre-commitment sales.
Idea
We renamed the project – a boutique development of just 20 apartments high above the city at Spring Hill – Cirrus, after the highest and rarest cloud formations in the sky.
Execution
Our team created brand book with multiple layers (much like passing through a blanket of cloud to be greeted by blue skies and the sun above) that delivered on the brand promise of ‘city living elevated to an artform’ underpinned by the positioning ‘High above it all’.
