**Brief**
Smart Living Studio specialise in home automation for high-end bespoke residential homes and multiunit developments. They provide advanced technology solutions to create smart living spaces. They collaborate closely with developers, architects, and interior designers to deliver tailored end-to-end technology solutions.
They came to us with an identity, name and business that was competing with many others. The brief was to differentiate.
**Idea**
A crucial name change to coeo – Meaning to unite and come together as a whole.
The best technology is almost invisible, there when you need it, but never compromising the interior design or architecture. It blends seamlessly into your surroundings, anticipating your needs but never imposing.
**Execution**
A primary logo references seamless integration intrinsic to the business. Lowercase geometric letterforms are connected through their core circular structure, emphasised further through subtle image overlays to represent the use of technology in an unobtrusive way.
