badc

We were issued the challenge of growing coffee sales per store by developing a positioning and creative platform that allowed The Coffee Club to connect with ‘Parennials’ through coffee, positioning them as Australia’s leading coffee brand.
With coffee culture ubiquitous in Australia, we Aussies have an emotional relationship with coffee. Unfortunately The Coffee Club, one of Australia’s first coffee chains, had no place or voice within that culture.
We needed to change that, fast. The result: ‘Coffee is our middle name”. Because, well, it is. It’s all they think about. It’s all they do, day-in day out. It’s more than love. It’s more than passion. It’s an obsession. It’s what The Coffee Club do.
The Coffee Club have a genuine passion for their product. Our task was to share that passion with the nation, through every available channel. Old school. Starting with a big, and very silly film.