badc

2022 - Finalist

Coffee Is Our Middle Name | Pottery

Finalist 2022
VMLY&R
MinorDKL
The Coffee Club

We were issued the challenge of growing coffee sales per store by developing a positioning and creative platform that allowed The Coffee Club to connect with ‘Parennials’ through coffee, positioning them as Australia’s leading coffee brand.
With coffee culture ubiquitous in Australia, we Aussies have an emotional relationship with coffee. Unfortunately The Coffee Club, one of Australia’s first coffee chains, had no place or voice within that culture.
We needed to change that, fast. The result: ‘Coffee is our middle name”. Because, well, it is. It’s all they think about. It’s all they do, day-in day out. It’s more than love. It’s more than passion. It’s an obsession. It’s what The Coffee Club do.
The Coffee Club have a genuine passion for their product. Our task was to share that passion with the nation, through every available channel. Old school. Starting with a big, and very silly film.

Advertising agencyVMLY&R
Creative directorBenjamin Davis - Executive Creative Director
CopywriterBenjamin Davis - Executive Creative Director
Art directorGuido Pecego - Head of Art
Agency producerMignon van Weeren - Head of Broadcast & Content
Print production managerMichelle Short - Head of Workflow & Print Production
Account serviceFiona Caird - General Manager; Emma Brosnan - Account Director
Graphic designerJonathan Vargas
RetoucherJohn Shard
PhotographerDamien Bredberg
Other Contributors

Head of Strategy - Andrew Kolb
Studio Manager - Santi Drane
Film, Post Production & special effects: Chop Shop
Direction: Lav Bodnaruk and Micheal Mier
DOP: Lav Bodnaruk
VFX: Caleb De Leon
Editor: Lav Bodnaruk
Sound: Justin Harrison