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2021 - Finalist

Comfortable in the uncomfortable

Finalist 2021
Kory McAvoy
The Academy of Grounding
The Academy of Grounding

Brazilian jiu jitsu is a very difficult sport and once people start to progress they soon find they are able to stay under immense pressure, adapt with challenging situations and even have a good time doing so.
The Academy of Grounding is a life school that teaches Brazilian Jiu Jitsu and Yoga to people wanting to challenge themselves and grow in life. The academy philosophy is “Become comfortable in the uncomfortable.”
This was a brand promotion featuring POS AO Posters to promote the philosophy of the academy to help people develop important life skills through the art of Jiu JItsu.

Advertising agencyKory McAvoy
Creative directorKory McAvoy
CopywriterMark Smith and Kory McAvoy
Art directorKory McAvoy
PhotographerChristian Tiger
Other Contributors

Guilherme Pecego
Antonio Lauro Rodrigues