No mine site has time for downtime, and ComponentsONLY are the industry solution to source, sell and market heavy earthmoving components to keep their clients, machinery, sites, and businesses on track.
To connect to a year long ‘Keep you Tracking’ campaign, a disruptive client Christmas gift was crafted – ComponentsONLY the game. Based on Monopoly, a completely rewritten, custom designed and manufactured game was created to resonate with a mining-centric audience, from key white collar decision markers in capital cities through to the blue collar maintenance workers on site, to present the brand’s strong personality and be a gift they could take home and enjoy with their families.
The game was structured to demonstrate ComponentsONLY’s capability through ‘Tool box’ cards where they would save the day, and ‘Chance’ cards when an issue would occur. Time was taken to model custom player pewter pieces to enhance the brand experience.
