badc

2024 - Bronze

Cookiemas

Bronze 2024
Cutting Edge Post
Subway

The Subway Cookiemas ad transforms a holiday adventure into an action-packed audio experience. Elfie’s parachute rustles, her candy cane grappling hook clinks, and her rhythmic movements across the salad bar create a lively soundscape. Exploding sauce bottles and slow-motion launches heighten the excitement. This carefully crafted sound design immerses viewers in Elfie’s thrilling quest, making it an unforgettable holiday adventure that enhances the magic and charm of Subway’s festive story.

Advertising agencyPublicis Brisbane
Creative directorExecutive Creative Director: Ryan Petie; Creative Director: David Schaak
Agency producerSenior Producer: Natalie Mitchell; Executive Production Director: Vicki Lee
Account serviceSenior Account Manager: Crystal Davis; Account Executive: Matisse Sipa Borgeaud
Client marketing managerChief Client Office: Kate Lippett
Soundmusic studioCutting Edge Post
Sound designerMike Lange
Other Contributors

Squeak
Director/Creative Director: Zenon Kohler
Director/Animation Director: Ian Anderson
3D Artists: Phil Jackson, Caitlin Wright, Rob Conn, Leyton Brown, Octavio De Lellis
Animators: Andrew Kimberley, Ahmed Nashabe
Compositors: Ben Ying, Steve Leacey, Bruno Ribeiro Profeta, Glenn Cone
VFX Production: Sarah Taylor, Rylee Bannan, Molly Nevin

Cutting Edge Post
Colourist: Kali Bateman
Online Flame Artist: Glenn Cone
EP: Trelise Blade
Senior Post Producer: Samara Keune