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Father’s Day is a critical period for a retailer like Supercheap Auto, but the competition is brutal. So rather than duke it out with yet another ’gift card’ campaign, we set out to help customers tackle an age-old problem.
Finding a good Father’s Day gift is hard, because most dads are useless at coming up with gift ideas. Fortunately, Supercheap Auto have a surplus of dads on staff and they’re only too happy to help. So for Father’s Day, we invited customers with less-than-helpful dads to borrow a SUPERCHEAP AUTO COURTESY DAD instead, making it easy to find perfect Father’s Day gifts. For the three weeks leading up to Father’s Day, all 332 Supercheap Auto stores had free COURTESY DADS available for customer use. And boy, were they used.