badc

Norco, a farmer-owned dairy brand, goes the extra mile to keep their cows happy and healthy because it helps them make tastier milk. Things like giving the cows balls to play with and endless scratches. We needed to convince Australian families that their tastier milk was worth paying more for. Our solution was an AR game called “Cow’s Play” that leveraged edutainment to bring Norco’s cows – and their farm-fresh milk, to kitchen tables nationwide. By turning Norco’s milk bottles into an interactive experience, we helped the brand take over breakfast time for kids and their parents, with over 25k games played in 500+ Australian towns. The campaign generated 14% new customer growth and drove a 10.4% increase in penetration YoY.