The Challenge? Crimsafe, makers of the original steel-mesh security door, were facing ever-increasing competition. Their website was not delivering on the promise of better-engineered, designer products. As market leader, they needed a better online showroom.
The Solution? We designed a site to make Crimsafe the ‘Apple’ of security doors, matching the quality of the product. Clean, clear user flows, with strong CTAs, meant all roads lead to contacting Crimsafe for a quote. Where previously products had been hidden, we made them heroes, using Web 3D to create interactive, engaging experiences — such as the Virtual Showroom product demonstration and the exploded view in The Crimsafe Difference. With responsive design, users enjoy a consistent product experience ‘up close’, on any device.
The Results? 2X daily users (4,000 per day), 892K total users and 1.9 million page views since launch, with a dramatic increase in enquiries and sales through the website (figures confidential).
