A person drowned every second day on Australian beaches this past summer. We concepted and developed a campaign for their client, the Surf Life Saving Founation called ’Dark Days’, to draw attention to this harrowing statistic.
Every second day for a month, the Surf Life Saving Foundation website turned entirely black, except for a small written message to explain why, to represent that these too were dark days for the SLSF.
Along with the website, a black envelope DM piece (sent to 450,000 households) and a variety of social media posts were created to accompany the campaign, which ran for a month over April-May 2021.
