badc

2021 - Silver

Dinosaur Vs Unicorn

Silver 2021
Andrew Hellen/Chris Rentoul
AA Insurance

In a mystical clash of fantasy and reality, we teamed up with AA Insurance to create a campaign that moved away from feeding the insurance fear.
The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter living out a fantasy, embodying the idea of Living a Little Freer thanks to AA Insurance.

Advertising agencyDDB New Zealand
Creative directorBen Pegler
CopywriterRenee Bryant
Art directorJulia Ferrier
Agency producerJudy Thompson & Claire Colohan
Production companyGoodoil
DirectorAdam Gunser
ProducerMark Foster
Post production houseAlt.VFX
Visual effectsAlt.VFX
AnimatorChris Rentoul
Soundmusic studioLiquid Studios
Other Contributors

Alt.VFX - VFX Supervisor – Andrew Hellen
Alt.VFX - Producer - Celeste Fairlie
Alt.VFX - Head of 3D – Nick Angus
Alt.VFX - Head of 2D – Matthew Chance
Alt.VFX - Lighting & Look Dev - Jamie White
Alt.VFX - Animation & Rigging TD - Jordan McInnes