On average, one woman a week is murdered by a current or former partner.
We all know what physical violence looks like. But coercive control is hard to spot. We need to raise awareness of the red flags of domestic violence to help more people spot a dangerous relationship early.
The problem is most victims have their social media monitored by their partner. Making it hard for them to search for support and difficult for us to deliver our message. So we need to reach them in a discreet way.
Introducing Donated Subtitles – asking influencers to add subtitles to their videos to help save lives. At first glance it’s a makeup tutorial or interior decoration hack, yet the subtitles will raise awareness of the red flags of domestic violence.
We also created a social filter to automatically add ’donated subtitles’ to influencer videos.
