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In the ANZ Falcon campaign, our VFX team masterfully created CGI falcons that are both photorealistic and subtly imbued with human characteristics. Striking the perfect balance between authentic falcon traits and recognisable human features, we achieved a unique and captivating visual effect. Utilising our advanced creature pipeline and feather system, we brought these falcons to life with stunning detail and realism, showcasing our innovative approach and technical prowess in visual effects.
Since the iconic ANZ Falcon campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.
This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon through lookalike falcons that help spot the difference between the customer and fraud.