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For too long, law firms have been fixated with being facsimiles of one another. For the most part, their campaigns come and go, mostly forgotten and always following the well-worn personal injury tropes. We challenged Shine Lawyers to flip this narrative by creating a campaign that put the power back into the hands of their clients by acknowledging their bravery to make a stand and choose justice over injustice. Why? It’s simple, when a line is drawn, it’s a clear mark of a person’s threshold. It’s the very moment they choose to draw their line between what’s right and what’s wrong. And when enough is enough, Shine Lawyers are ready to fuel their resolve for justice.