With a holistic approach to wellbeing and learning, Eden Academy offer pre-school education and childcare from 6 weeks to school age. Looking to launch Australia-wide, they needed a brand identity to help position them as the industry leader.
We defined the brand’s values and personality traits, and crafted the brand ethos – “nurturing curiosity” – which underpins the whole identity. The new brand was designed to appeal to the key educational decision makers – mothers aged late 20’s to early 40’s. Inspired by the brand name, the identity reflects the company’s ecological credentials and their focus on the outdoors. A secondary ‘Pencil Device’ demonstrates a fun, playful and curious personality whilst maintaining the grown-up, premium aesthetic that will best resonate with the affluent target audience.
Keen to avoid standard childcare tropes, the new brand demonstrates a premium yet playful feel whilst conveying the Academy’s focus on the outdoors, sustainability and community.
