What would you do with an 8th day? If you had 24 hours of unadulterated freedom – dealer’s choice?
For 8th Day’s target audience, that extra 24 hours is spent at the beach, with nature, music, and art.
Post-lockdown, slow living has picked up speed. And this is what 8th Day is all about – slowing down and appreciating the little things. The rounded bottle shape, chosen for its resonance with the target audience, complements the shape of the ‘8’. It flatters the illustration’s playful energy, lively colour, and bold logotype.
The scene is an invitation into the sensory experience of having a cold cider in hand and the homegrown flavour dancing on your tastebuds.
The consistent ‘8’ accommodates all storytelling, set in flat illustration, while the handwritten text pays tribute to small batch methods.
