Brief
Guzman y Gomez promoted an open call for agencies on LinkedIn to send their credentials documents to them. With upcoming campaigns on the horizon, they planned on partnering suitable agencies to help.
Idea
A brief like this was always going to be more popular than a bottle of tequila at a Carlos Santana concert. We knew we needed to burrito when everyone else was taco-ing. The unreasonable answer it turned out was to let others do the boasting for us.
Execution
GYG being a Mexican food enterprise, we employed two relative celebrities to do to the talking for us: Vicente Fox, President of Mexico 2000-2006. And Erik Estrada, of 80’s hit TV show CHiPs. Each provided a plug to camera in their own unique way to camera. We then created a landing page where the videos could be viewed and our nextThursday_ creds document could be downloaded for perusal.
