Ensight needed a brand refresh to inspire their employees and attract the world’s biggest corporate energy users.
Their Energy Management Solutions reduce carbon emissions, save costs and boost profits.
Ensight exists to change the world for good. By 2035 they plan to save a gigatonne (GT) of greenhouse emissions per year, every year.
When it came time to redesign Ensight’s logo, the answer was simple. Rotate the G. The rotating arrow formed by the G is a simple device that serves as a subtle but ever-present reminder of the company’s philosophy – “See Energy Differently”.
It also evokes feelings of reuse/recycle which is a component of their Energy Management practices. Further to this it’s about recognising their vision of reducing global greenhouse emissions.
This philosophy of seeing things differently is throughout the brand, hero images/photography flipped vertically as a constant reminder of their difference.
