Enspara is an energy management software for organisations to run their operations more efficiently.
Our challenge was to develop a new brand name and identity that would appeal to the best software developers around the world.
The name ”Enspara” is derived from: ’En’ = energy. ’Spara’ = save (in Swedish).
To attract and engage prospective employees for Enspara, we built a modular brand identity system that encourages a high level of agency and creative customisation. Team members can create their own icon from our grid builder as part of their onboarding experience. They can personalise their business card, avatar and email signature. Not only is it cool, but this interaction inspires a sense of ownership and ’buy-in’ to the brand.
Enspara also has a growing list of software and hardware modules, each requiring a product brand.
Our foundational grid allows rapid design of new product brands (like Nightjar), all while staying on-brand.
