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2023 - Finalist

Enter the Flavour-Verse

Finalist 2023
Type + Pixel
Baskin-Robbins

Challenge:

When Baskin-Robbins collaborated with Sony to launch Across the Spider-Verse Pt 1, they asked for a campaign that would make sense to fans, retain the pop culture spirit of the Marvel franchise and remain faithful to what both brands stood for.

Idea:

Just as the multiplicity of worlds is central to the Spider-Verse, the multiplicity of flavours is central to Baskin-Robbins. This became the lynchpin of our campaign, giving birth to our creative platform: Enter the Flavour-Verse. An invitation to fans of both brands to immerse themselves in an alternate universe – one where flavours and superheroes collide.

Execution:

Using custom 3D assets and AR technology and leveraging the movie’s glitchy, comic-book aesthetic, we built a gamified mobile experience which placed fans inside the action, giving them the chance to save the Flavour-Verse and win epic prizes in a game of speed and skill.

https://qrco.de/beCdCi
Advertising agencyType + Pixel
Creative directorJermold Compton & Natalie Van der Rijt
CopywriterLaura Walls
Account serviceSarah Marriott / Mari Ocando Ibarra
Client marketing managerNatasha Guiulfo
Other Contributors

Josh Van Rooyen
Darren Walls