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Long periods of hot, dry weather saw dam levels in Southeast Queensland dropping fast.
And Seqwater knew that rain alone was unlikely to fix it.
So, we set out to help Queenslanders be more water wise.
Of course, saving water isn’t new to Queenslanders. We just needed to re-engage them on the issue.
Our strategy was to chunk down the challenge into simple, easy actions.
But we not only had to get people to believe, we also had to give them the hints, tips and tools to act.
Everyone and Every Drop Counts helped Southeast Queenslanders understand the gravity of the situation without causing anxiety.
Using beautifully crafted illustrations, the integrated campaign demonstrated the countless ways everyone could help save water every day.