badc

Following a successful 2019 water saving campaign for Seqwater, we were tasked to evolve and extend the communications.
Our challenge was to re-engage Queenslanders about saving water and to reinvigorate them about positive behaviour change.
So, to make the water wise behaviours memorable, and to remain positive and engaging, our strategy this time, was all about the rhyme.
Like, fitting more in, that’s a water win.
A pressure cleaner, keeps the water leaner.
And using a half flush in the loo, unless you’ve done a… well, you get the picture.
We also evolved our illustrative style, framing people in full, putting faces to behaviours, and making them more relatable overall. The colourful characters and rhymes all helped to address the behaviours in a new and memorable way.
And the results of our liquid-based rhymes, well, they were the best of all time…s.
Both quantitative and qualitatively speaking, results were peaking!