Brief
Develop a strong visual brand identity for GemLife’s fleet of ‘timeshare’ motorhomes. Turn each motorhome into a ‘mobile billboard’ that embodies the brand’s ‘spirit of adventure’.
Idea
Everywhere the fleet of GemLife Explorers goes, from scenic stops to caravan and leisure parks, like-minded travellers come over and ask about them.
Execution
The Owen Gatley illustration-wrapped motorhomes are vivid, bright and vibrant, with an eye-catching energy – just like their occupants, young at heart, rich in time and eager to ‘Explore’ more of Australia.
