Brief
Develop a strong visual brand identity for GemLife’s fleet of ‘timeshare’ motorhomes.
Idea
Turn each motorhome into a ‘mobile billboard’ that embodies the brand’s ‘spirit of adventure’. Make them vivid, bright and vibrant, with an eye-catching energy to inspire a curiosity and much broader awareness of GemLife.
Execution
We commissioned illustrator Owen Gatley to capture the diversity and beauty of Australia’s natural environment and create scenes to 3D wrap all the GemLife Explorers in – turning each one into a mobile billboard for GemLife.
