badc

2024 - Bronze

Feel Mega Supported

Bronze 2024
Brainheart
Ethical Nutrients

This campaign for Ethical Nutrients Mega Magnesium range was designed specifically for Social Media. All production elements were designed to stand out and stop the scroll in the newsfeed environment. The SBS style subtitles ensured the ads would work irrespective of whether people had their sound on or not, whilst enticing them to activate audio… as well as providing an arthouse film aesthetic.

Advertising agencyBrainheart
Creative directorRem Bruijn
CopywriterRem Bruijn / Lindsay Thompson
Art directorLindsay Thompson
Agency producerKatrine Bowman
Account serviceRem Bruijn
Client marketing managerSamantha Upton / Kristy Andrews
Production companyYou Can’t Be Serious!
DirectorHailey Bartholomew
ProducerKatrine Bowman
CinematographerMitch Ayers
EditorAnnika Damon
Visual effectsAnnika Damon
AnimatorAnnika Damon
Soundmusic studioCutting Edge
Sound designerMike Lange
Other Contributors

Colourist : Kali Bateman
Casting : Peter Rasmussen
Client: Suzie Young, Sarah Sparkes, Chrisanthi Zenonos, Carlotta Trabittoni, Ben Murphy