FinCorp is a financial services company looking to reposition itself from “a pay-day lender” to “a trustworthy financial company.”
We developed the brand positioning line ‘Forward Finance’. It was critical that this identity reflected the fact that fast loan processing was a key brand differentiator.
The first step; a visual brand refresh.
Our task was to design an identity to work on everything from name badges to TV.
Creatively, the look we developed reflects this tight brief. With a torch to light the way, and icons emulating an arrow always pointing forward, fast forwarding you to the future you are applying for.
Its distinct, simple forms mean it works just as hard in compact spaces like name badges, as it does outdoors.
The colour palette is an inviting take on Papua New Guinea’s flag colours. These are a nationalistic choice that help FinCorp to stand out in the finance space.
