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2024 - Finalist

For a night on the waters – Bar

Finalist 2024
Engine Group
3 Peaks Natural Spring Water

There’s a lot of pressure to drink at social events. Plus, if you don’t, it can really ruin your night when you get the third degree from everyone. “Why aren’t you drinking?” “Surely you can have one drink, right?” “Why are you being boring?” You aren’t being boring. Alcohol-free nights can be amazing. But how do you stop the interrogation from ruining it? By drinking the water that can hide in plain sight.

3 Peaks is a family-owned Australian natural spring water brand, sourcing from their private aquifer deep in the luscious Queensland countryside. Their spring water is canned, giving it the unique ability to blend in on a night out amongst the other canned beverages.

So 3 Peaks wanted to show Australia that anyone can have an amazing time, drinking but stone-cold sober, by keeping it lowkey with a can of 3 Peaks for a night on the waters.

Advertising agencyEngine Group
Creative directorMike Fritz
CopywriterAiken Hutcheson
Art directorLiam Marsden
Account serviceJenna Smith
Graphic designerLiam Marsden
Finished artistLiam Marsden
PhotographerAlex Buckingham