Gifting Owl is an online gifting platform, similar to Red Balloon. Their main point of difference is that they operate internationally, so there is a focus on tour and experience providers all over the world. In that way they straddle the intersection between travel, experiences & gifting, with over two decades of experience.
In advance of rebuilding their online platform and business engine, we embarked on a brand revamp. The client was open to our creative direction on this – their primary focus was that the name remain the same.
We created a new logo and brand language for Gifting Owl, giving the client a full suite of assets and new direction for the company into the next two decades and beyond.
