Signet is a B2B Packaging supplier to over 50,000 Aussie businesses, helping them to chase their dreams. Signet is a supporter brand. Their stated purpose, emblazoned on their warehouse wall, is “We Help Australia Compete’.
Supporting Australia on the Olympic stage is a natural extension of this purpose, but Signet went a step further than that, handpicking a team of athletes based on ‘Aussie’ traits and values that they felt all of Australia would look at, nod and say “We can get behind that”.
In this case, Skye Nicolson was chosen for her unstoppable determination to be the world’s best in the face of inumerable naysayers.
