badc

2021 - Finalist

Gold Coast City Council – Production Attraction

Finalist 2021
Khemistry
Gold Coast City Council

When it comes to international blockbusters the Gold Coast is well established as a desirable production location. Interestingly domestic film makers and production companies sometimes overlook it as a possible production location because of that. There is enough room for everyone, so it was time to get the word out.

Our aim was for domestic production companies to consider and propose the Gold Coast for Australian TV and film productions.

A print campaign was created to promote all the reasons why the Gold Coast is a really good idea for all your production needs.

There were 3 executions in total running as full page ads and A6 in various industry publications and online platforms targeted to key decision makers.

Advertising agencyKhemistry
Creative directorLindsay Thompson
CopywriterTim Kelly
Art directorSimon Budzevski
Account serviceMark Gregory, Linh Diep, Phoebe Peralta, Natalie Linsdell
Client marketing managerGabrielle Jones
Design studioKhemistry
Finished artistSteve Wallwork/Gaelle Masurier