Phone addiction is real, and it’s causing real problems on the road. But instead of wagging our fingers in disapproval, we took an empathetic approach to the (sometimes weirdly) intimate relationships we have with our phones.
The spot also features an entirely new call to action designed to give people a genuine solution to distracted driving. Research and reality has shown us that the old abstinence approach doesn’t work. Instead, take the time to send your messages, load up your playlist and program your maps BEFORE you drive, then put it in Do Not Disturb to stop incoming temptations.
