badc

2022 - Finalist

Goodlife – Good For Life Radio

Finalist 2022
Michael Thomas
Good Life Health Clubs

This creative Radio required not only finding and crafting a suitable music bed, but directing and recording the voice in a free-flowing/rapping form to create a fun and energetic manifesto. The sound design and mix was then crafted to further enhance this brief, by musically timing sound effects and employing voice effects that are more commonly found in music production.

Advertising agencyVMLY&R
Creative directorGuido Pecego
CopywriterDane Alexander