As a business that relies on travellers, COVID-19 stalled Greyhound’s plans for 2020. But with time on our side, we planned one of the year’s biggest comebacks with one of Australia’s favourite sons fronting the social campaign. In true-blue bucolic style, Nollsie led the coachline’s rapturous return to service with the hero 90sec online video being the centrepiece of the campaign. The hero video generated a 6.65% engagement rate (0.27% avg for Facebook), 2,981 reactions, 1,606 shares, and 807 commments.
Greyhound Australia – Let’s Drive
Alex De Waal – CEO, Greyhound Australia
Saira Manns – Digital Communications and Production Manager, Greyhound Australia
Elysia Vun – Graphic Designer, Greyhound Australia
Matt Bamkin – 2nd unit DP, Light + Shade
Aaron Bottero – Camera Assistant, Light + Shade
Ben Russel – Gaffer, Light + Shade
Dean Ganter – Sound Recordist, Light + Shade
Jeff Camden – Drone/Stills
Jane Heta – MUA + Hair
Jimmy Christiansen – Safety Coordinator
Carmen Bensley – Production Assistant / Data
