As a new Australian agency, we couldn’t rely on winning a traditional credentials battle, so we had to change the game to one few others could play. We changed the narrative to focus on the unique, varied and long-term relationships we have with our existing clients.
But how do we make “relationships” unique to us? Horses. We’ve got horses. We combined our relationship credentials with the inherent equity in the different horse breeds to create a self promotion piece that is truly, uniquely Colony.
Often the more coveted a relationship is, the longer it lasts. That’s why we chose to go with an older, more vintage look and feel. Almost like the Autobahn Society meets an encyclopaedia. We used a combination of letterpress and offset printing, with the teal colour stamped over the horse images explicitly saying “we own these kinds of desirable agency-client relationships”.
