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At the height (at the time!) of the global pandemic, KFC launched a brand campaign encouraging Australians to look at the positives. Whilst not trying to be flippant, we felt it was important to let people know that when things weren’t great, they can put a larrikin spin on things and “Look on the Fried Side of Life”. Fast forward to all of us crawling out the other side of lockdowns, to when we started celebrating again, perhaps too much! Queue this spot, created for New Year’s Day. Dedicated to a nation of Day-after Divas, we leant into the human truth that KFC tastes great the day after. Or… on a hangover. And while the morning after is never pretty, we were owning it, by turning Aussie hallways into runways – “werking it” back to our cosy couches with life-giving KFC deliveries, looking on the fried side of a hangover.